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Mini-casos en marketing
by Lester Massingham, Geoffrey Lancaster · Edunsa · tapa blanda · 171 pages
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· ISBN 97884774705195 people viewing thisViewed 0 times
Product details
Pages: 171 pages
Author: Lester Massingham, Geoffrey Lancaster
Publisher: Edunsa
ISBN: 9788477470519
Format: tapa blanda
Language: es
Release date: 1/1/1991
ISBN: 9788477470519
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Synopsis of Mini-casos en marketing
Este libro presenta una colección de casos prácticos breves diseñados para el estudio y análisis de diversas situaciones en el ámbito del marketing. Es una herramienta educativa ideal para estudiantes y profesionales que buscan aplicar conceptos teóricos a escenarios reales de negocio. La obra, escrita por Lester Massingham y Geoffrey Lancaster, ofrece una visión estructurada y didáctica, facilitando la comprensión de la toma de decisiones comerciales y la estrategia empresarial en un formato accesible y directo.
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