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Más allá de la competencia
by Edward De Bono · Paidos Iberica Ediciones S A · tapa blanda · 256 pages
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Pages: 256 pagesAuthor: Edward De BonoPublisher: Paidos Iberica Ediciones S AFormat: tapa blandaLanguage: es-ESRelease date: 2/12/2000ISBN: ISBN 9788449309113
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Synopsis of Más allá de la competencia
En "Más allá de la competencia", Edward de Bono explora cómo las empresas pueden trascender la competencia tradicional para crear nuevos valores y objetivos. El autor argumenta que las organizaciones deben enfocarse en explotar el potencial de los valores integrales que rodean a sus productos y servicios, creando monopolios de valor que fusionen las comodidades y emociones del público con el contexto de compra. Este libro ofrece una visión innovadora sobre cómo las empresas pueden transformarse en líderes del mercado mediante la imaginación y la creación de nuevas propuestas de valor.
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About the author
Edward de Bono
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
1933–2021291 titles published
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