by Shel A. Horowitz · Simon and Schuster · tapa blanda · ISBN 9780671760366
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«Marketing Without Megabucks» is the marketing manual by Shel A. Horowitz, published by Simon and Schuster in paperback (384 pages, in English).
The book explains how to sell on a limited budget: get free publicity, run effective direct mail campaigns, and choose attractive names and logos. It also covers marketing strategy, customer service, and networking to make the most of available resources.
The full title is 'Marketing Without Megabucks: How to Sell Anything on a Shoestring'. Published in 1993, it includes a bibliography and index.
Aimed at entrepreneurs and small businesses that want to optimize their marketing budget.
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