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Marketing Internacional
Business and Economy
9788473562607
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Book detailsSoftcover
Publisher
ESIC EDITORIAL
Pages
396
Language
es-ES
Author: Rosario Garcia Cruz
Description
Este libro, 'Marketing Internacional', es la tercera edición revisada y actualizada de Rosario García Cruz, publicado por ESIC. Ofrece una visión global del marketing internacional, abordando la formulación de estrategias, el marketing mix internacional y el control e implantación del marketing internacional. Ideal para estudiantes y profesionales del área.
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