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Marketing for the Non-marketing Executive
by Houston G. Elam, Norton Paley · AMACOM · 261 pages
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Pages: 261 pagesAuthor: Houston G. Elam, Norton PaleyPublisher: AMACOMFormat: PaperbackLanguage: enRelease date: 1/1/1978ISBN: ISBN 9780814454657
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Synopsis of Marketing for the Non-marketing Executive
Este libro ofrece una guía esencial para ejecutivos no especializados en marketing, proporcionando estrategias y conocimientos clave para comprender y aplicar los principios del marketing en sus roles. Cubre desde la planificación hasta la ejecución, ayudando a los líderes a tomar decisiones informadas y a impulsar el crecimiento de sus empresas.
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