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Marketing Eficaz.com
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Marketing Eficaz.com

by Josep Alet i Vilaginés · Gestión 2000 · tapa blanda

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Pages: 120 pagesAuthor: Josep Alet i VilaginésPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/1/2001ISBN: ISBN 9788480886192

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Synopsis of Marketing Eficaz.com

Este libro, escrito por Josep Alet i Vilaginés, es una guía completa sobre marketing en la era de la interactividad. Aborda la estrategia competitiva eficaz, la implantación de la estrategia empresarial, la consecución y fidelización de clientes, y el comercio electrónico. Ideal para profesionales que buscan entender y aplicar el marketing moderno en un entorno dinámico y en constante evolución.

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