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Marketing de Turismo
by Victor T. C. Middleton, Jackie Clarke · CAMPUS · tapa blanda · 534 pages
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Pages: 534 pagesAuthor: Victor T. C. Middleton, Jackie ClarkePublisher: CAMPUSFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2001ISBN: ISBN 9788535209877
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Synopsis of Marketing de Turismo
Este libro, titulado 'Marketing de Turismo: Teoría y Práctica', es una guía completa sobre los principios y aplicaciones del marketing en la industria del turismo global. La edición actual explora el marketing en el contexto de la creciente industria del turismo, con estudios de casos internacionales específicos. El libro está escrito en portugués brasileño y está dirigido a estudiantes y profesionales del sector turístico.
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