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Marcating en la web: BIWAM identidad desnuda
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Negocios y EconomíaISBN | 9788496437258
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Product details
Pages: 130 pages
Author: Samuel Martín Barbero, Francesco Sandulli
Publisher: CIE-DOSSAT
ISBN: 9788496437258
Format: tapa blanda
Language: es-ES
Release date: 1/11/2005
ISBN: 9788496437258
Synopsis of Marcating en la web: BIWAM identidad desnuda
Este libro, escrito por Samuel Martín Barbero y Francesco Sandulli, explora cómo potenciar la marca en el entorno web. Presenta BIWAM (Brand Identity Web Analysis Method) como un modelo válido, fiable y viable desde el marketing y la comunicación. Ideal para empresas que buscan diferenciarse en la sociedad del postconsumo, donde la identidad de marca es crucial.
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