by VV.AA · EDITORIAL CEP · tapa blanda · ISBN 9788468157054
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«Manual. Entorno e información de mercados» is the training manual by VV.AA. published by Editorial CEP in paperback (166 pages, in Spanish).
It explains the market information system: what it is, how it works and how it is composed, then addresses the analysis of the marketing macroenvironment and microenvironment, the selection of information sources, and data management and archiving. It includes practical exercises with solutions to consolidate learning.
It corresponds to training unit UF1779, of the transversal module MF1007_3, in the Professional Certificates of Commerce and Marketing. Its index conforms to the regulating Royal Decree.
For students and professionals in commerce and marketing, and as support material in Professional Certificate courses.
