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Manual de planificación de medios
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Negocios y EconomíaISBN | 9788473561617
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Product details
Pages: 519 pages
Author: María Ángeles González Lobo, Enrique Carrero López
Publisher: ESIC Editorial
ISBN: 9788473561617
Format: tapa blanda
Language: es-ES
Release date: 1/1/1997
ISBN: 9788473561617
Synopsis of Manual de planificación de medios
Este manual está dirigido a profesionales del mundo de los medios publicitarios, tanto a aquellos que se inician en la gestión de medios como a los expertos que buscan una guía de consulta. Explora la planificación y compra de medios en España, adaptándose a los cambios constantes en la comunicación comercial, incluyendo internet y las redes sociales. Esta edición incluye ejemplos prácticos y contenido web adicional con casos reales.
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