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Los leones de Cannes
4.0
Negocios y EconomíaISBN | 9788483560648
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Product details
Pages: 134 pages
Author: Gabriel González-Andrío
Publisher: LID Editorial Empresarial, S.L.
ISBN: 9788483560648
Format: tapa blanda
Language: es-ES
Release date: 1/6/2008
ISBN: 9788483560648
Synopsis of Los leones de Cannes
En 'Los leones de Cannes', Gabriel González-Andrío descorre el telón del Festival Publicitario Internacional de Cannes, revelando sus secretos a través de sus protagonistas. Este libro ofrece una visión detallada del festival, explorando su historia, negocio, premios y los entresijos del mundo de la publicidad. Con un prólogo de Luis Bassat, el autor analiza el papel de España en el festival y comparte anécdotas sobre lo que ocurre tras bambalinas, ofreciendo un equilibrio entre egos y motivación.
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