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Les techniques de vente
4.3
Negocios y EconomíaISBN | 9782130427247
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Product details
Pages: 127 pages
Author: Gérard Chandezon, Antoine Lancestre
Publisher: Presses Universitaires de France
ISBN: 9782130427247
Format: tapa blanda
Language: fr
Release date: 1/1/1985
ISBN: 9782130427247
Synopsis of Les techniques de vente
Este libro es una guía esencial sobre las técnicas de venta, formando parte de la prestigiosa colección francesa 'Que sais-je ?'. Escrito por Gérard Chandezon y Antoine Lancestre, la obra analiza los fundamentos y las estrategias comerciales necesarias para el éxito en el mundo del marketing y las ventas, proporcionando un enfoque académico y profesional. Publicado por Presses Universitaires de France, el texto se presenta en un formato manejable de tapa blanda, ideal para estudiantes y profesionales que buscan una referencia rápida y estructurada sobre la psicología del vendedor y los procesos de negociación comercial.
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