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Le Marketing Direct
by Dominique Xardel · Presses Universitaires de France - PUF · tapa blanda · 128 pages
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Pages: 128 pagesAuthor: Dominique XardelPublisher: Presses Universitaires de France - PUFFormat: tapa blandaLanguage: frRelease date: 1/7/1996ISBN: ISBN 9782130477433
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Synopsis of Le Marketing Direct
Este libro, titulado 'Le Marketing Direct', es una guía concisa sobre el marketing directo, un campo esencial para las empresas que buscan adquirir y fidelizar clientes. El autor, Dominique Xardel, explora las actividades a través de las cuales un vendedor transfiere bienes o servicios utilizando diversos medios disponibles. Esta edición ofrece una síntesis de las prácticas del marketing relacional y su evolución en la sociedad y el consumo.
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