by Ronald W. Butterfield · Itaca · tapa blanda · ISBN 9788872060483
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«La qualità dei servizi. Una guida pura e semplice» is the quality-in-services guide by Ronald W. Butterfield, published by Itaca in paperback (112 pages).
The work clearly and accessibly explains how to implement quality management systems in service companies. With a practical approach, it covers the essential principles for raising customer satisfaction and operational efficiency, and offers tools applicable to competitive environments in the tertiary sector.
Work published in Italian in 1992, within the Qualità series of the Itaca publishing house.
Recommended for professionals, managers, and business administration students interested in applying quality criteria to customer service and service management.
