by Tom Himpe · Art Blume, S.L. · tapa blanda · ISBN 9788498012255
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«La publicidad ha muerto, ¡larga vida a la publicidad!» is Tom Himpe's essay on advertising and marketing, published by Art Blume in paperback.
It analyses how to make an ad visible when advertising is part of the everyday landscape. It presents eight techniques to capture consumer attention: proximity, exclusivity, invisibility and predictability, with examples such as ads in toilets or dogs as advertising media, and ends with twenty practical tips.
224 pages in Spanish, profusely illustrated, in 28 x 24 cm format. First edition published in June 2008.
Aimed at students and professionals in advertising, communication and marketing.
