by Cyndi Crother · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788480047661
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¡La pesca! is a book by Cyndi Crother that tells the real story behind the advertising of Pike Place Fish. The author, a professor at the California Polytechnic State University, worked at the fish stand during several visits in 2002 to share the beliefs and principles of the organization. The book explores themes such as intention, commitment, transformation, and how to shape reality, offering an inspiring vision of the Pike Place Fish team.
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