by Jordi Canals · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448119966
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«La internacionalización de la empresa» is the business management book by Jordi Canals, published by McGraw-Hill in 1994 in paperback (186 pages, in Spanish).
The work studies the origin and consequences of market globalization and develops an approach for companies to evaluate their penetration into foreign markets. The approach focuses on international entry and expansion decisions and on criteria for assessing new countries.
It belongs to the McGraw-Hill Management Series and includes a foreword by Carlos Espinosa de los Monteros.
For professionals and students in the business field interested in managing internationalization.
