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La industria de la televisión
4.1
TecnologíaISBN | 9788497885140
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Product details
Pages: 144 pages
Author: Ramon Colom
Publisher: Editorial UOC, S.L.
ISBN: 9788497885140
Format: tapa blanda
Language: ca
Release date: 1/1/2006
ISBN: 9788497885140
Synopsis of La industria de la televisión
La televisión es un medio de comunicación que genera grandes ingresos publicitarios y atrae a audiencias masivas. Este libro ofrece una visión interna de cómo se miden las audiencias, cómo se programan las parrillas de las cadenas y cómo se organizan las entidades y empresas del sector televisivo. Ideal para profesionales y estudiantes interesados en el funcionamiento interno de la industria televisiva.
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