by Marshall McLuhan · Galaxia Gutenberg, S.L. · tapa dura · ISBN 9788481090093
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The Gutenberg Galaxy is an essay by Marshall McLuhan that explores the effects of written culture, especially after the invention of the printing press, on society and thought. McLuhan analyzes how the transition from an oral culture to a written culture transformed human perception and social organization, shaping the 'Homo typographicus'. The author argues that the advent of electricity and electronic media are reversing this trend, reintegrating humanity into a 'global tribe' through a sensory restructuring.
Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".
