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La comunicación publicitaria
4.6
Negocios y EconomíaISBN | 9788436810196
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Product details
Pages: 378 pages
Author: Enrique Ortega
Publisher: Pirámide
ISBN: 9788436810196
Format: tapa blanda
Language: es-ES
Release date: 2/3/1997
ISBN: 9788436810196
Synopsis of La comunicación publicitaria
Este libro explora los fundamentos de la comunicación publicitaria en los medios masivos, incluyendo la publicidad directa y la promoción de ventas. Analiza cómo se entrelazan las actividades promocionales y publicitarias. Es una obra esencial para estudiantes y profesionales del marketing y la publicidad que deseen comprender en profundidad las estrategias y técnicas de comunicación en el ámbito publicitario.
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