by Rafael López Lita · Publicacions de la Universitat Jaume I · tapa blanda · ISBN 9788480214148
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«Introducción a la comunicación financiera» by Rafael López Lita is a paperback essay published by Publicacions de la Universitat Jaume I (170 pages).
The book starts from a landscape marked by globalisation, technological supply growing faster than demand, and short-term objectives in companies. The work systematises available knowledge on financial communication and offers professionals a useful tool, with keys for more effective use in a changing environment.
The work is number 14 in the Universitas collection and was published in 2003.
A book aimed at students and professionals in communication, finance or accounting seeking a structured view of financial communication.
