by Robert J. Kriegel, Louis Palter · Business Plus · tapa blanda · ISBN 9780446393591
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«If It Ain't Broke...Break It!» is the business essay by Robert J. Kriegel and Louis Palter, published by Business Plus in paperback (304 pp., in English).
The book argues that conventional business wisdom is insufficient in the face of accelerated change and proposes unlearning old rules, boosting creative thinking, and questioning established success. It includes real cases from Hewlett-Packard, IBM, Apple, and PepsiCo, and a «Victory Log» to apply «Break-It» thinking.
The work was originally published in 1991; the Business Plus edition appeared in March 1992 and includes bibliographic references (pages 278-284).
Recommended for executives, middle managers, and professionals interested in innovation and organizational change.
