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Identidad. La transformación del rendimiento mediante la gestión integral de la identidad
by Mark Rowden · AENOR · tapa blanda · 266 pages
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Pages: 266 pagesAuthor: Mark RowdenPublisher: AENORFormat: tapa blandaLanguage: es-ESRelease date: 16/2/2006ISBN: ISBN 9788481434521
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Synopsis of Identidad. La transformación del rendimiento mediante la gestión integral de la identidad
Este libro de Mark Rowden explora la identidad corporativa y cómo gestionarla para mejorar el rendimiento empresarial. A través de un análisis de los elementos visuales, organizativos y conductuales, el autor explica cómo descubrir los puntos fuertes y débiles de una organización. Con ejemplos y tests, el libro propone técnicas innovadoras para crear e implementar un sistema de identidad eficaz, permitiendo a la empresa coordinar su imagen y comunicación de manera coherente.
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