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by Hugh Aldersey-Williams · Parramon Ediciones S.A. · tapa blanda · ISBN 9788434218307
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ISBN: 9788434218307
Este libro explora el concepto de identidad corporativa, analizando cómo las empresas construyen y comunican su imagen a través del diseño y la comunicación visual. Con ejemplos prácticos y un enfoque en la aplicación de estrategias de diseño, el libro ofrece una guía completa para profesionales del diseño y la comunicación interesados en crear identidades corporativas sólidas y efectivas. El autor, Hugh Aldersey-Williams, presenta un análisis profundo de los elementos clave que conforman la identidad de una empresa, desde el logotipo hasta la tipografía y el uso del color.
Hugh Aldersey-Williams is a British author and journalist. Aldersey-Williams was educated at Highgate School and studied the natural sciences at the University of Cambridge. His several books discuss issues surrounding natural and man-made designs. He has curated exhibitions at the Victoria and Albert Museum as well as the Wellcome Collection.
