by Theo Lentjes · Van Duuren Media · tapa blanda · ISBN 9789059404526
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«Handboek Conversieoptimalisatie» is the web conversion optimisation manual by Theo Lentjes and other authors, in paperback (192 pages, in Dutch).
Explains how to increase sales or contact requests through evidence-based testing: removing obstacles that hold visitors back and motivating them to take a specific action. Teaches how to understand the user, identify pages for improvement, use web analytics and KPIs, and decide what, how and where to test to optimise results and build a testing culture.
Collective work by Theo Lentjes, Sanne van den Adel, Martijn Beijk, Erik-Jan Bulthuis, Sander Tamaëla and Markous Vennegoor op Nijhuis, published by Van Duuren Media in 2011 in its first edition.
For digital marketing professionals, ecommerce managers and web teams who want to improve the performance of their sites with testing and analysis.
