by Pablo Bachelet · Editorial Planeta Mexicana Sa De cv · tapa dura · ISBN 9788408049586
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«Gustavo Cisneros: Un empresario global» is the biography written by Pablo Bachelet, published by Planeta in hardback (319 pages, in Spanish).
The work follows the career of Gustavo Cisneros, from the family soft-drink bottling business to his transformation into a global media and entertainment entrepreneur. It explains how he built a multinational conglomerate and analyses his role in Hispanic television in the United States, as well as the strategies that made him influential in Latin America.
It includes a prologue by Carlos Fuentes.
Aimed at readers of biographies of business leaders and the history of the media.
