by Stéphanie Caumont, Francis Kandjian, Fabrice Talazac · Ediciones Eni · tapa blanda · ISBN 9782746079304
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«Google AdWords: La guía completa» is the practical guide to internet advertising by Stéphanie Caumont, Francis Kandjian and Fabrice Talazac, in paperback.
It explains how to plan, launch, measure and improve advertising campaigns in Google AdWords, reviews the basic concepts and shows tools such as targeting, the AdWords Editor or the Display Network, with tips for controlling the budget and analysing results with Google Analytics. Aimed at those who are starting out or want to go deeper.
This Spanish edition has 272 pages and was published by Ediciones Eni in May 2013; it is part of the Objetivo: WEB collection.
For marketing and communication students, webmasters and digital marketing professionals who manage Google AdWords campaigns.
