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Gestão Comercial Hoteleira
by Rodrigues Costa, Teresa Sousa · Lidel · tapa blanda · 312 pages
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Pages: 312 pagesAuthor: Rodrigues Costa, Teresa SousaPublisher: LidelFormat: tapa blandaLanguage: ptRelease date: 1/12/2015ISBN: ISBN 9789727579570
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Synopsis of Gestão Comercial Hoteleira
Este libro es una obra técnica esencial para profesionales y estudiantes del sector turístico y hotelero. Escrito por especialistas en gestión y webmarketing, el texto aborda la necesidad de actualización e innovación en la industria, integrando la visión estratégica de un gestor con las nuevas herramientas digitales. A lo largo de sus páginas, se exploran temas críticos como la distribución multicanal, el Revenue Management, el CRM y el impacto del marketing móvil y las redes sociales en la rentabilidad de las unidades hoteleras. Es una guía práctica para entender el comportamiento del cliente moderno y optimizar la presencia online mediante SEO y publicidad digital.
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