Futuretainment: Yesterday the World Changed, Now It's Your Turn

Synopsis of Futuretainment: Yesterday the World Changed, Now It's Your Turn

«Futuretainment: Yesterday the World Changed, Now It's Your Turn» is Mike Walsh's essay published by Phaidon in hardback (288 pages, in English).

«Futuretainment» analyses the transformation of entertainment and media in the digital age. Platforms such as MySpace, YouTube, iTunes or Google have displaced traditional marketing channels, and Mike Walsh examines media trends, their impact on companies and the keys to a consumer-centric future.

Each chapter closes with an 'insight' section summarising practical ideas. The work was published on 16 November 2009.

Recommended for marketing, communication and business professionals interested in the impact of digital media on entertainment.