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ISBN: 9789727092857
Este libro, titulado 'Estratégia de Inovação de Produtos', explora cómo el proceso de innovación estratégica puede ayudar a una empresa a superar a sus competidores. Escrito por Michel Robert, René Cordeiro y Ana Paula Curado, el libro está en portugués y publicado por Difusão Cultural. Es una guía valiosa para aquellos interesados en la innovación y la estrategia empresarial.
