by Vicente Fernández de Bobadilla · Algaida Editores · tapa blanda · ISBN 9788476479056
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«Es cosa de hombres» is Vicente Fernández de Bobadilla's essay on machismo in Spanish advertising (1939-1975), in paperback.
The book analyses how advertising and television in Francoist Spain showed women as subordinated to men. Women's adverts were limited to household items and products of their sex, under censorship that avoided any insinuation. With examples of appliances, alcohol and tobacco, the author portrays the prevailing machismo.
Published by Algaida Editores in 2007. The subtitle is «el machismo en la publicidad española (1939-1975)». The book belongs to the Algaida Literaria - Questiones collection.
For readers interested in the social history of Spain, advertising and the analysis of the image of women during Francoism.
