by Kerstin Friedrich · Redline Wirtschaftsverlag · tapa dura · ISBN 9783636014184
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«Erfolgreich durch Spezialisierung» is the business strategy essay by Kerstin Friedrich, published by Redline Wirtschaftsverlag in hardback and in German.
It argues for specialisation as a way to grow a business: finding the right area, developing competencies, strengthening the core of the business and turning risks into competitive advantages. It includes practical cases and proposes focusing on the core business to gain market share.
The text is in German, has 208 pages and corresponds to the second updated and revised edition, published in 2007.
Aimed at self-employed people, entrepreneurs and managers who want to orient their company towards a specialisation strategy.
