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Entorno e información de mercados
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Negocios y EconomíaISBN | 9788490255032
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Product details
Pages: 312 pages
Author: Juan Ramón Suárez Terol, Beatriz Dueñas Luengo, Ed. Adams, AA.VV.
Publisher: Adams
ISBN: 9788490255032
Format: tapa blanda
Language: es-ES
Release date: 15/7/2013
ISBN: 9788490255032
Synopsis of Entorno e información de mercados
Este libro, titulado 'Entorno e información de mercados', es un manual formativo perteneciente al Certificado de Profesionalidad de Marketing y Compraventa Internacional. Desarrolla la Unidad Formativa de Entorno e información de mercados (UF1779), que se enmarca en el Módulo Formativo Transversal de Sistemas de Información de mercados (MF1007_3). El libro analiza la incidencia de las variables del macro y microentorno de las empresas en la actividad comercial, y define las fuentes y procedimientos de organización y control para el Sistema de Información de Mercados (SIM) de una organización.
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About the author
Ephraim Douglass Adams
Ephraim Douglass Adams was an American educator and historian, regarded as an expert on the American Civil War and British-American relations.
1865–19309 titles published
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