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Els anuncis de la premsa
by Margarida Bassols, Francesca Bartrina Marti, Joan Sabaté, Joan Aquiles Martínez i Muñoz, Josep A. Rom Rodríguez, José M. Ricarte Bescos, David Roca Correa, Anna Fajula Payet · Eumo Editorial SAU · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Margarida Bassols, Francesca Bartrina Marti, Joan Sabaté, Joan Aquiles Martínez i Muñoz, Josep A. Rom Rodríguez, José M. Ricarte Bescos, David Roca Correa, Anna Fajula PayetPublisher: Eumo Editorial SAUFormat: tapa blandaLanguage: caRelease date: 21/4/2004ISBN: ISBN 9788497660600
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Synopsis of Els anuncis de la premsa
Este libro, titulado 'Els anuncis de la premsa', explora el mundo de la publicidad y la propaganda desde múltiples perspectivas. Analiza los elementos que componen un anuncio, como palabras e imágenes, y examina los procesos de elaboración, las investigaciones de mercado y las demandas del anunciante. Además, explora la relación entre la marca y el producto, ofreciendo una visión completa del ámbito publicitario.
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