by Sergio Bernués Coré · Mira Quién Habla · tapa dura · ISBN 9788494929205
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«El penalti de Panenka» is the marketing and personal growth essay by Sergio Bernués Coré, published in hardback by Mira Quién Habla (272 pages).
«El penalti de Panenka» starts from Antonín Panenka's famous football move to combine marketing and personal growth. The author uses that parable to discuss decision-making and project management, and proposes applying boldness and creativity in business and personal life.
The subtitle is «Una parábola de Marketing, Innovación y Personas». The first edition was published on 18 January 2019.
For marketing and management professionals, and for readers interested in personal growth and football lessons applied to work.
Tapa dura
