by AAVV · Folio · tapa blanda · ISBN 9788441308114
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«El libro práctico de la comunicación y las relaciones públicas» is the communication and public relations guide by AAVV, from Folio, in paperback (363 pp.).
Explains the why and how of communication and public relations in Spain, under the sponsorship of the Association of Consultancy Firms in Public Relations and Communication. Reviews areas such as corporate, organisational, internal, legal and marketing communication, advertising and social communication.
Published in 1997 in Barcelona by Ediciones Folio; text in Spanish. Collective work by various authors, framed in the field of business and economics.
Aimed at professionals, students and people interested in corporate communication, advertising and public relations in Spain.
