by Unknown · Nobel (plaza & Janes) · tapa blanda · ISBN 9788484591252
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«El arte de regalar» is a practical guide published by Ediciones Nobel in 2004 in paperback (222 pages, in Spanish).
The book addresses gift-giving as a spontaneous expression of positive feelings and as a social obligation, and analyses its growing importance in marketing, advertising and the business world. It aims to help the reader choose the right gift for each occasion, a task that requires time and care.
For those who want to get the gift right on every occasion, with special interest for marketing professionals and the business world.
