by Gemma Muñoz Vera, Tristán Elósegui Figueroa · Profit Editorial · tapa blanda · ISBN 9788492956647
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«El arte de medir: Manual de analítica Web» is the web analytics handbook by Gemma Muñoz Vera and Tristán Elósegui Figueroa (Profit Editorial, paperback).
Explains the basic concepts for making the most of a website's data without being tied to any tool. Presents analytics as a business tool: knowing what users search for and how they navigate allows you to personalise the offer, optimise marketing and advertising investment and improve results.
First edition published in Barcelona in 2011, in the Marketing and Communication collection; 192 pages, in Spanish.
For marketing managers and online business managers who want to base their decisions on real user behaviour.
