by Alfonso Vara Miguel · EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. · tapa blanda · ISBN 9788431324537
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«Economía básica para comunicadores» is the introductory economics handbook by Alfonso Vara Miguel, published by EUNSA in paperback (255 pages).
An introductory work that brings the fundamentals of economics to communication students and professionals. It explains financial and business reality with a rigorous yet accessible approach, and offers keys to interpret and convey economic information in an accessible way.
Second edition, published in 2007 by EUNSA in the Comunicación collection of the University of Navarra.
Designed for communication students and professionals who need a first approach to economics and its rigorous transmission.
