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Distribución comercial en la era omnicanal
4.6
Negocios y EconomíaISBN | 9788436832846
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Product details
Pages: 376 pages
Author: Gloria Aparicio, Pilar Zorrilla
Publisher: Publisher to be confirmed
ISBN: 9788436832846
Format: tapa blanda
Language: es-ES
Release date: 22/1/2015
ISBN: 9788436832846
Synopsis of Distribución comercial en la era omnicanal
Este libro explora la distribución comercial en la era omnicanal, analizando cómo las empresas pueden adaptarse a los cambios en el comportamiento del consumidor y las nuevas tecnologías para optimizar sus estrategias de distribución. Se examinan las tendencias actuales y las mejores prácticas en la gestión de la cadena de suministro, el marketing y las ventas en un entorno omnicanal.
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