by Pablo Cardona, Carlos Rey · Deusto · tapa blanda · ISBN 9788423432172
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«Dirección por misiones» is the business management essay by Pablo Cardona and Carlos Rey, published by Deusto in paperback (200 pages, in Spanish).
Facing a more conscious society, companies must give meaning to work and their social contribution. With over twenty years of research and consulting, the authors explain how to orient the organization toward a shared purpose that motivates teams and makes their work more efficient, with leaders who sustain commitment.
Subtitled «Conectando a las personas con la estrategia a través del propósito», this new updated and expanded edition was published on 24 February 2021 in Barcelona.
Aimed at executives and business management professionals interested in leadership, organizational culture, and purpose in companies.
