
by Mark Pendergrast · Vergara/ Grupo ZETA · tapa blanda · ISBN 9789501518252

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God, Fatherland and Coca-Cola is a book by Mark Pendergrast that tells the unauthorized story of the world's most famous drink. The book explores the cultural, economic and political impact of Coca-Cola throughout history, from its humble beginnings to becoming a global phenomenon. Pendergrast examines the company's advertising, marketing and business strategies, as well as its relationship with politics and society in different countries.
