Der digitale Tsunami

Name: Der digitale Tsunami
Brand: CreateSpace Independent Publishing Platform
Price: 12.51 GBP
Availability: InStock
Author: Nicolas Clasen
ISBN: 9781484854020

by Nicolas Clasen · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781484854020

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Product details

Nicolas Clasen

9781484854020

CreateSpace Independent Publishing Platform

German

tapa blanda

9/15/2013

178 pages

22.9 x 15.2 x 1 cm

249 g

Synopsis of Der digitale Tsunami

«Der digitale Tsunami» is Nicolas Clasen's essay on media disruption, published by CreateSpace in paperback (178 pages, in German).

Applies Clayton Christensen's disruptive innovation theory to the German media market: traditional press and television lose ground to Google, Amazon, Apple, and Facebook in digital advertising. With cases such as TripAdvisor or LinkedIn, it explains why established media fail to monetize their content online.

First edition published in 2013; the work falls within the fields of business, economics, and technology.

For media, communication, and advertising professionals, and for students interested in the digital transformation of the media sector.