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Comportamiento del consumidor
by Javier Alonso Rivas · Esic · tapa blanda · 463 pages
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Pages: 463 pagesAuthor: Javier Alonso RivasPublisher: EsicFormat: tapa blandaLanguage: es-ESRelease date: 1/11/1997ISBN: ISBN 9788473561631
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Synopsis of Comportamiento del consumidor
Este libro, titulado 'Comportamiento del Consumidor: Decisiones y Estrategias de Marketing', es una obra de Javier Alonso Rivas publicada en 1997 por Esic Editorial. Explora el comportamiento del consumidor y las estrategias de marketing relacionadas. Con 463 páginas, el libro está encuadernado en tapa blanda y forma parte de la 'Colección Universidad'. Es una herramienta valiosa para estudiantes y profesionales del marketing interesados en comprender a fondo las decisiones de los consumidores y cómo influir en ellas.
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