by Michael Cusumano, David Yoffie · Free Press · tapa blanda · ISBN 9780684863450
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«Competing on Internet Time» is the business essay by Michael Cusumano and David Yoffie, published by Free Press in paperback (384 pages, in English).
It analyses product strategy and innovation in digital markets through the case of Netscape, an Internet pioneer, and its struggle with Microsoft. It shows how the so-called judo strategy was applied and draws lessons for launching companies, scaling them in unpredictable environments, and designing products in fast-evolving sectors.
Subtitled «Lessons from Netscape and Its Battle with Microsoft», the work was published on 12 January 2000.
Aimed at executives, engineers, and entrepreneurs seeking keys to strategy and competition in fast-paced technology markets.
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