by Donald Cyr, Douglas Gray · ISBN 5602072280158
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«Como Comercializar um Produto» is the practical business guide by Donald Cyr and Douglas Gray, published by Polytechnica (136 pages, in Portuguese).
The work explains how to design and apply a global marketing plan so that a product stands out in a competitive market. The authors outline the strategies needed to launch it, position it and consolidate its presence, with a practical approach oriented towards commercial results.
Handbook categorised under Business and Economics, with 136 pages and text in Portuguese.
Aimed at entrepreneurs and marketing professionals who need a practical guide to commercialise products in competitive markets.
