by ESOMAR. · AEDEMO · tapa blanda · ISBN 9788460704508
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«Códigos y guías de ESOMAR y normas aplicables a la investigación de mercados» is ESOMAR's reference work, published by AEDEMO in paperback.
The work brings together the codes, guides and standards of ESOMAR, the European market research association, which regulate the sector's activity. It sets out the ethical standards and guidelines that market studies must follow, and offers an overview of the applicable regulations.
The edition, in Spanish, has 399 pages, was published in 2000 and belongs to the Business and Economics category.
For market research professionals and students who need a reference work on the sector's codes and standards.
