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by Stephen M. Kosslyn · OXFORD UNIV PR · tapa blanda · 222 pages
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En este libro, Stephen Kosslyn, un renombrado neurocientífico cognitivo, presenta ocho principios simples para construir una presentación que aproveche la información que la ciencia moderna ha descubierto sobre la percepción, la memoria y la cognición. Utilizando cientos de imágenes y diapositivas de muestra, muestra los errores comunes que comete mucha gente y las formas sencillas de solucionarlos. Siguiendo los principios de Kosslyn, cualquiera podrá realizar una presentación que funcione.
Stephen M. Kosslyn is an American psychologist and neuroscientist. He is a former chair of the psychology department and dean of social sciences at Harvard University, where he is a Professor Emeritus. Kosslyn is also the president of Active Learning Sciences, Inc., which provides AI software to educational companies.
