by Roser Esteve Oró · Generalitat Valenciana · ISBN 9788475794358
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«Canales de comercialización exterior» is a guide to foreign trade by Roser Esteve Oró, published by the Generalitat Valenciana.
The work explains the mechanisms and procedures of foreign marketing, paying attention to the strategies that enable companies to access international markets. It focuses on the selection of channels, the preparation of the offer and the procedures needed to sell beyond national borders.
The ISBN 9788475794358 corresponds to the 1992 edition, in Spanish, of 65 pages, published by the Generalitat Valenciana.
Aimed at entrepreneurs, exporters and students of foreign trade seeking a practical view of internationalisation.
