by Richard Branson · Virgin Books · tapa blanda · ISBN 9780753516942
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«Business Stripped Bare» is Richard Branson's business memoir, published by Virgin Books in paperback (384 pages, in English).
Richard Branson, founder of Virgin, reviews his business career and unpacks the keys to his success: risky deals, big brands, and also mistakes and setbacks. With a practical approach, the author offers lessons on leadership, innovation, brand, delivery, and social responsibility, and explains how to build businesses that make a difference.
The book's subtitle is 'Adventures of a Global Entrepreneur'. This 2009 edition incorporates unpublished material from the author's diaries and notebooks.
Recommended for entrepreneurs, executives, and anyone who wants to learn from the experience of an established businessman.
